The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four... De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.
*Lessons from the latest studies in neuroscience on how to train your brain to be an effective leader and manager* Neuroscience discoveries that help executives lead and communicate more effectively, drive change more successfully, and supercharge their personal performance. Leverage 'social intelligence' to guide colleagues toward more effective relationships. Execute more crisply by clearing the pathways from thought to 'action orientation' to real action. What does neuroscience have to do with leadership? Everything. Recent advances in brain science and neuroimaging can dramatically improve the way leaders work with... More info
An Open Way of Talking, Listening, and Creating New Realities A common way of solving problems-at home, at work, in our communities, in national and international affairs-is to use our expertise and authority to apply piece-by-piece, tried-and-true "best practices." This can work for simple, familiar problems. But it may not work for the complex, unfamiliar, conflictual problems that we increasingly face. When we try to solve these problems using traditional approaches, the problems end up either getting stuck or getting unstuck only by force. We need to learn another way. Adam Kahane... More info
Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised. More info