Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, and how to put the plan in action. The new edition has been thoroughly updated with contemporary thinking and includes new information on multi-channel integration and other new electronic routes to market. All case material and examples have also been revised.
The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get... More info
How empathy can jeopardize a therapist's well-being. Therapist burnout is a pressing issue, and self-care is possible only when therapists actively help themselves. The authors examine the literature from neurobiology, social psychology, and folk psychology in order to explain how therapists suffer from an excess of empathy for their clients, and then they present strategies for dealing with burnout and stress. More info
An Open Way of Talking, Listening, and Creating New Realities A common way of solving problems-at home, at work, in our communities, in national and international affairs-is to use our expertise and authority to apply piece-by-piece, tried-and-true "best practices." This can work for simple, familiar problems. But it may not work for the complex, unfamiliar, conflictual problems that we increasingly face. When we try to solve these problems using traditional approaches, the problems end up either getting stuck or getting unstuck only by force. We need to learn another way. Adam Kahane... More info