How can you take advantage of Facebook to promote brands, products, and services? With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. Ideal for marketing and PR professionals as well as web developers and entrepreneurs, this book introduces the tools and features that will help you reach specific audiences through this popular networking site. Facebook is loaded with unfamiliar challenges, and this book shows you how to make the most of the site while skirting the not-so-obvious pitfalls along the way. Along with an in- depth overview, you'll get colourful and easy-to- understand introductions to profiles, groups, pages, applications, ads, events, and etiquette. Why wait? This is one marketing opportunity you can't afford to miss.
Author John Arden has drawn on his years of work in Brain Based Therapy and related it to specific areas of our daily lives. He offers way to improve everything from mood, memory, relationships and sleeping habits. If you want to change your life you need to change your brain. These brain based understandings can also help in your work with others. Other titles by Dr. Arden include: "Brain-Based Therapy-Adult", "Brain-Based Therapy-Child", "Improving Your Memory for Dummies" and "Heal Your Anxiety Workbook". Dr. Arden is a leader in integrating... More info
Jamie is typical of many children who are the siblings of seriously ill children. He feels left out and confused because his parents have to devote the bulk of their time to his sick sister, Susie. Jamie feels angry and resentful, jealous and sad. Sometimes Jamie acts out to get his parents attention, other times he withdraws in silence. Jamie is desperate for his parents to understand how he is feeling, and help him find a path forward. He wants nothing more than to feel the unity and... More info
Today's marketplace is fuelled by knowledge. Yet organizing systematically to leverage knowledge remains a challenge. Leading companies have discovered that technology is not enough, and that cultivating communities of practice is the keystone of an effective knowledge strategy. Communities of practice come together around common interests and expertise- whether they consist of first-line managers or customer service representatives, neurosurgeons or software programmers, city managers or home-improvement amateurs. They create, share, and apply knowledge within and across the boundaries of teams, business units, and even entire companies-providing a concrete path toward creating... More info
